In mid September, Illamasqua will be launching its very first independent retail outlet in the heart of London (yes London woo hoo) It’s location will be 20 Beak Street, which is situated just south of Carnaby Street, between the grandeur of Regent Street and the vibrancy of Soho.
Nestled among the theatres of the West End, Illamasqua’s flagship store couldn’t be better placed. With their rich stage and screen heritage, plus professional credentials, their own little spot in theatreland was the perfect choice.
As always with Illamasqua, there’s more to the new shop than meets the eye. Within the shop, they’re also establishing the Illamasqua School of Make-up Art. Open to all, it’ll offer a range of professionally designed and led courses that will equip attendees with the skills and confidence to unleash their alter egos and create amazing after-dark looks.
The courses will be led by experienced professional Make-Up Artists, and have been expertly designed by their in-house creative team – Spob, Head of Professional Development and David Horne, Head of New Product Development. So whether you’re new to make-up or are looking to develop your creative skills even further, there’s a course to suit you (and your alter ego).