BEAUTY CRAZE: MAC DONATES ALL GLOBAL PROFITS FROM MAC RODARTE COLLECTION

News broke on Temptalia that MAC will donate ALL its global profits to raise awareness of the women in Juarez. If you remember I did a post about all the bloggers against the names of the MAC Rodarte collection, and a petition to donate all the profits.

I actually didn’t realise till now the influence of beauty bloggers, and I was glad we achieved the desired outcome, and MAC listened.

Well Done everyone!!

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1 Comment

  1. 23rd August 2010 / 11:12 AM

    I love this triumph, I just think this is fantastic and will definitely go down into the PR case studies

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