BEAUTY NEWS: ALEXANDRA BURKE FRONTS SURE WOMEN CAMPAIGN

BEAUTY NEWS: ALEXANDRA BURKE FRONTS SURE WOMEN CAMPAIGN
Looks like X Factor winner Alexandra Burke will be the first brand ambassador for the deodorant, Sure Women. As reported, the 21 year old recieved a large payout to become the face and ambassador. The Brit singer debuts in a TV, print, online and in-store campaign from June 12.

Personally I don’t understand why it has taken this long for her to get an endorsement deal. It feels like she won the X Factor like 100 years ago. Ok… maybe that is a slight exaggeration lol, but you know what I mean right?

Here’s the commercial

What you think?

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1 Comment

  1. Maria
    17th June 2010 / 11:57 AM

    I guess she is trying to follow in Cheryl Cole, and get Endorsement. I think that the ad is better than her music

    Maria x

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