Looks like X Factor winner Alexandra Burke will be the first brand ambassador for the deodorant, Sure Women. As reported, the 21 year old recieved a large payout to become the face and ambassador. The Brit singer debuts in a TV, print, online and in-store campaign from June 12.
Personally I don’t understand why it has taken this long for her to get an endorsement deal. It feels like she won the X Factor like 100 years ago. Ok… maybe that is a slight exaggeration lol, but you know what I mean right?
Here’s the commercial
What you think?